What we Do

Coaching. Training. Consulting

We help organizations and individuals turn complexity, human dynamics, and systemic obstacles into actionable results.

We bridge the gap between vision and execution.

Through tailored guidance, coaching, and strategic insight, we help clients:

• Navigate organizational and personal challenges without losing clarity

• Implement programs effectively, even in complex governance environments

• Align actions with vision, ensuring ideas become real-world impact

• Build resilience and focus, drawing on timeless principles that help teams stay grounded under pressure

We work across public institutions, private organizations, universities, and NGOs, helping each client overcome obstacles that prevent them from realizing their vision for their city, community, or organization.

About Diana Soeiro
Founder & Governance Advisor | Helping leaders build smarter, resilient, and more connected cities and communities

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With a PhD and eight years of postdoctoral research in philosophy, economics, and public policy, I focus on the impact of technology on people and cities. I specialize in diagnosing complex challenges using qualitative and quantitative data to maximize benefits for management systems and societal well-being across public and private initiatives.

I currently lead ISO 37128 on Health & Well-being, ensuring alignment with international standards, and have relevant experience as a CEN & ISO delegate.

In complex environments, I provide grounded guidance with a touch of stoic insight, supporting clarity, resilience, and smoother decision-making. Through Becoming Cities, I deliver coaching, training, and consulting that bridge the gap between vision and action. The Podcast is a space for sharing stories and strategies that shape cities, organizations, and communities.

Selected Insights
Explore some of my reflections on urban innovation, governance, and sustainable communities.
These pieces offer a window into how I approach complex challenges with clarity and care.

Soeiro, Diana (2022). Cities, Health and Wellbieng: Global governance and intersectoral policies (Springer). [
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Soeiro, Diana (2021). “Smart Cities and Innovative Governance Systems: A Reflection on Urban Living Labs and Action Research,” Fennia – International Journal of Geography, 199(1), 104–112. [Learn more]


Soeiro, Diana (2020), “Smart Cities, Well-being and Good Business,” in Knowledge, People and Digital Transformation (Springer Nature). [
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Our Approach

We believe good governance isn’t about control — leadership is about clarity, empathy, and systems that support real people.
From local governments to international institutions, we support leaders and teams working toward more sustainable, inclusive futures — through practical tools, strategic coaching, and grounded experience.

We work with cities and communities — large and small, across continents — to help them think clearly, act strategically, and lead with purpose.